Austral (Clothes Hoists and Mailboxes) have been a good client for quite a while now. Recently they threw up the challenge of creating stand-out images of their rotary hoists in the landscape. We wanted to push the Australian theme a little so all 3 locations are within an hour’s drive of Adelaide. We had photographed the products on a prior occasion and hence were faced with the task of compositing them into background images. We went for a hyper-real effect to make the hoists stand out from their environs, no use having them disappear into the complex backdrop now is there?!

Enjoy – and support Australian made.