The Lightly Salted team has been rather more salty than usual in our preparation for Marketing Week! As one of the official event sponsors this year we were offered the opportunity to pop some promo stuff into the event satchels that go to everyone that attends. So we jumped at the opportunity and got the creative juices flowing…

Late nights and too much pizza and beer lead to quite a few crazy ideas and in the end with the help of the guys from Kinky Lizard we settled on good old Spiderman taking a sneaky dip in a Margarita, and adding his own twist!

We were lucky enough to get our hands on a whole lot of pink salt from the awesome people at Murray River Salt and with the help of the extended Salty Brigade we spent a few days transferring 22kgs of pink salt into mini 15gm bags for the promo…then came the stapling of the little salt bags to the printed promos – so much fun!

A very big thanks goes to everyone who helped (Pat in particular) to get the project off the ground and for all those crazy hours worked so we could meet our rather tight deadline!

Below is a pic of the final outcome and also a few behind the scene pics for your viewing pleasure!

For those of you lucky enough to be going to Marketing Week, keep your eyes peeled for Spidey and we hope you enjoy the Lightly Salted sponsored event!