A few weeks ago the Lightly Salted team photographed the lovely Scott Thompson (who is an ambassador for the Animal Welfare League) and his gorgeous daughter Ava and dogs Rocky and Ruby for the Winter 2010 edition of We Care Magazine.

Here are a couple of pics from the shoot and if you’d like to read the article in the magazine, you can download it here: http://www.animalwelfare.com.au/Resources/WeCareMagazine/tabid/86/Default.aspx

Late nights and too much pizza and beer lead to quite a few crazy ideas and in the end with the help of the guys from Kinky Lizard we settled on good old Spiderman taking a sneaky dip in a Margarita, and adding his own twist!

We were lucky enough to get our hands on a whole lot of pink salt from the awesome people at Murray River Salt and with the help of the extended Salty Brigade we spent a few days transferring 22kgs of pink salt into mini 15gm bags for the promo…then came the stapling of the little salt bags to the printed promos – so much fun!

A very big thanks goes to everyone who helped (Pat in particular) to get the project off the ground and for all those crazy hours worked so we could meet our rather tight deadline!

Below is a pic of the final outcome and also a few behind the scene pics for your viewing pleasure!

For those of you lucky enough to be going to Marketing Week, keep your eyes peeled for Spidey and we hope you enjoy the Lightly Salted sponsored event!

We are also doing an overhaul of our website which will be launched towards the end of the month so keep your eyes peeled for that!

Here’s a little taste of things to come…

On the 3rd of June the Lightly Salted team travelled to Melbourne for the annual Australian Professional Photography Awards (APPAs). We entered 4 images into the awards this year – 2 in the Commercial category and 2 in Portrait Open.

When entering the awards, Liam required 2 more points to become an AIPP Associate so this meant we needed either 2 Silvers or 1 Gold to achieve this. The judging this year was quite strict, particularly in the Commercial category where only 36 silvers were awarded so we were over the moon when Liam walked away with 2 of these Silvers and also received a Silver with Distinction in the Portrait Open category. This meant we had plenty of reason to celebrate at the official awards dinner where Liam was presented with his Associateship.

Well done Liam!

I am the newest member of the Lightly Salted team and have been on board for almost 4 months now. My role is essentially to keep the wheels turning so Liam can concentrate on what he does best! My background is predominantly in administration and I have worked in a variety of different industries including design, production and finance in South Africa, England and Adelaide.

My first few months here have been great and I have enjoyed assisting Liam on a number of shoots in some fascinating and interesting locations. I have learnt so much about the commercial photography industry that I didn’t know and most importantly I have enjoyed meeting and working with a lot of you guys!

As I mentioned earlier, Liam has kept me run off my feet over the last few months so watch this space as I will be updating it over the next few weeks with some of the more exciting projects we have been working on.

Credit to Clemenger BBDO for their retouching and Greg Amber for his magnificent poo sculpting skills. What a way to spend an afternoon.

We had an absolute blast shooting these in our studio, I think we covered just about every “never work with kids/animals/______” category in one day but everyone and everything worked a treat! Kudos to our stellar production team.

What better way to get back in to the swing of things than with a big announcement! We have a new staff member coming on board. As of Monday 12th April 2010, I will be joined by Lisa – my wonderful wife. Over the last 8 or so months Lisa has been working behind the scenes 1 day a week to help keep the Lightly Salted wheel’s turning smoothly. It’s been a long time in the works but our plan to have her join the team has finally come to fruition and I look forward to the skills (and coffee) she brings to the table as Studio Manager.

If you’re an existing client, many of you will know Lisa from meetings and the odd photo shoot where she’s been there to assist. For those that haven’t met her, you’ll be communicating with her soon as she’ll be handling the administrative side of Lightly Salted. Also, keep your eyes peeled for some fun promo’s coming your way within the next few months.